March 01, 2021 I Retail
Reverb Reports Most Successful Holiday Season for Sellers to Date
Reverb has announced its sellers experienced their biggest holiday to date on Reverb.com, with fourth quarter gross merchandise sales up more than 32% compared to the same period last year. Many of those buyers connected with sellers on Reverb, which saw significant sales growth across guitars, microphones, audio interfaces and other recording equipment, synthesizers and drum machines, among other categories, in 2020.
“After a year that was challenging for so many in our industry, it was inspiring to see our seller community end the year strong as more consumers shopped for musical instruments online than in stores,” said Reverb CEO David Mandelbrot, who noted that searches for small keyboards and synthesizers on Reverb more than doubled when compared to the same time last year. “Over the past year, our team worked to introduce and improve seller tools, help dealers get more inventory online, create marketing campaigns that drive buyers to our sellers, and more. As a result, when buyers looked for musical instruments online over the holidays, they found our sellers and their inventory.”
Ahead of the holiday shopping season, Reverb introduced two new features that have already helped sellers increase sales while providing a more seamless shipping experience for buyers and sellers: “Free Shipping Thresholds,” which let sellers offer free shipping to buyers that spend at or above an amount set by the seller, as well as Reverb’s new “Combine & Save” feature enabling sellers to offer discounted or free shipping to buyers purchase multiple qualifying items.
The Reverb team also worked with sellers throughout 2020 to make it easier to integrate their e-commerce platforms with their Reverb shops. Integrations allow sellers to manage listings, inventory and orders on their website and in their Reverb shop from one central location. This enables sellers to increase their listings and grow their sales on Reverb.
While Reverb has long been known as a marketplace for used, unique and vintage instruments, in 2020 buyers bought more new music gear from Reverb sellers than ever before. In addition to working closely with dealers to get more new gear listed online, Reverb partnered with brands to promote their new products to Reverb’s community of musicians. Fender and Moog partnered with Reverb to promote the launch of the Fender American Professional II and the Moog Werkstatt, respectively, driving sales to their dealer networks on Reverb. Electronic Audio Experiments also worked with Reverb exclusively to release a limited run of its Limelight Dual Channel Overdrive created in partnership with band Touché Amoré.