September 18, 2025 I Event
Registration Opens for The 2026 NAMM Show
NAMM has announced the online registration for the 2026 NAMM Show is now live and ongoing. The music industry will gather January 20-24, 2026, at the Anaheim Convention Center in Anaheim, California, as The NAMM Show, which celebrates 125 years in January, will feature five days of education, live concerts and special events, alongside new offerings in artificial intelligence, product announcements and a wide range of new consumer and professional exhibits and brand activations.
New this year, NAMM has launched an online dashboard to serve as the central hub for NAMM members and NAMM Show attendees to update their profiles and streamline the registration process. Attendees can started at: dashboard.namm.org.
“We’re putting together an unforgettable 125th anniversary event with exciting new experiences, starting with our new in-depth education summits, and continuing with a new NAMM Show App launching later this fall,” said John Mlynczak, NAMM president and CEO. “The 2026 NAMM Show will once again bring relevant and exciting education programming that directly addresses the needs of our music industry, [while] also being the perfect place for attendees to explore the latest products from leading brands across all musical instrument categories.”
Beginning Tuesday, January 20, The 2026 NAMM Show will offer an extended slate of education sessions, global networking events and NAMM’s annual Day of Service, which highlights the positive impact of music education on students’ lives and society with NAMM members partnering with the local Anaheim school district and community on the benefits of music education.
Wednesday will feature expanded educational opportunities, including a new suite of immersive half- and full-day professional development summits. This includes workshops on everything from leadership, marketing and financial strategies to deep dives into recording and studio innovations, as well as new developments in entertainment technology. Wednesday evening, NAMM will host the newly rebranded NAMM Retail Awards (formerly the NAMM Dealer Awards).
Thursday, January 22, begins with the NAMM U Breakfast Session: “Industry Insights.” This session will feature a live panel of industry luminaries in conversation about key trends, challenges and opportunities shaping the global music market. At 10 a.m. sharp, the doors of the exhibit hall open, and more than 1,800 state-of-the-art exhibitions from brands and companies based all over the world come to life, bringing a musical experience like no other to the show floor. That evening, the NAMM TEC Awards will recognize achievements in audio.
Friday night shines a spotlight on the She Rocks Awards, an event that honors women who are changing the face of music and audio with electrifying live performances and powerful speeches. Friday evening also draws thousands of NAMM attendees to the center point of The NAMM Show campus, the Yamaha Main Stage. This live performance stage will feature a star-studded performance ensured to bring the house down.
Saturday, January 24, opens the last day of the show with a “Grand Rally for Music Education,” a NAMM Foundation event that combines live performances with inspirational stories to spotlight the role of music education in our society. Once the exhibit halls close at 5 p.m. that Saturday, a special 125-year anniversary bash will take place in the main plaza, leading into the Parnelli Awards.
