May 22, 2023 I Appointments
Pernetti Joins Lavoce’s North American Operations
Lavoce Italiana, longtime manufacturer of HF/LF loudspeaker transducers, has appointed Andrew Pernetti to the new position of distribution sales manager for North America.
Pernetti will focus on developing the company’s North American distribution strategy and drive sales of Lavoce’s products through its group’s newly established U.S. division, Elettromedia Corporation, based in Old Hickory, Tennessee. This will involve growing the company’s network of authorized distributors and dealer partners in the region, and developing relationships with local manufacturers and integrators, who will be eager to know that Lavoce products are now available to be purchased directly from their Nashville sales and warehouse operation.
With a strong background in the North America professional audio market, Pernetti’s career includes sales and marketing development roles at Audio-Technica and Powersoft, which brings a wealth of experience on how to do business and set-up longterm partnerships with key retailers, integrators and specialist transducer resellers throughout U.S. and Canada.
“We are really pleased to welcome Andrew to the growing international sales team at Lavoce and at such a pivotal stage of our investment in the North American market,” said Kevin Shove, Lavoce’s international sales director. “Andrew has a valuable Distribution skill set and knowledge base which will perfectly complement [our] business development manager for Americas, Tom James’, successful activities with our key OEM partners. This will catapult our plans to open more of the market and make our pro audio transducers and bass guitar speakers available to a much wider and varied audience of customers.”