January 21, 2022 I Operations

Pattern.com Study Shows Demand for Instruments Down

Ahead of National Ukulele Day on February 2, Pattern, a B2B, software-as-a-service company that helps other businesses accelerate growth, has announced the findings of its data science team’s study on musical instruments stating that demand for musical instruments is down by as much as 41% compared to the pre-pandemic average. The study — which tracked consumer demand on Amazon every day during 2019, 2020 and 2021 to understand how the pandemic has impacted demand for musical instruments — showed that despite a pandemic-driven shift to online shopping, consumer demand for most band and orchestra instruments in 2021 was well below pre-pandemic levels. Here’s how average monthly demand in 2021 compared to 2019:

Bassoons -41%
Clarinets -28%
Violins -29%
Oboes -25%
Trombones -22%
Violas -10%

Pattern reported that the pandemic hasn’t only affected traditional band and orchestra instruments, seeing the average monthly demand in 2021 compared to 2019 drop for other popular musical instruments as well. It tracked the following numbers:

Ukulele -41%
Melodica -33%
Harmonica -32%
Piano -15%
Recorder -15%
Guitar -12%


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