February 01, 2024 I

NAMM Reports More Than 62K Attendees at 2024 NAMM Show

From Jan. 25–28, 2024, some 1,600-plus exhibitors representing 3,500-plus brands from around the globe attended The 2024 NAMM Show in Anaheim, California. During the four-day event, 62,000-plus attendees — including 10,000-plus international attendees from 125 countries — walked the exhibit floor, took in 250-plus educational session and attended the four major nightly award shows.

Of the total attendees, NAMM reported 2,000 were global media members, social influencers and content creators who reached more than 120 million followers, helping to further amplify exhibiting brand’s messages to a worldwide audience.

“The 2024 NAMM Show was an overwhelming success that energized our organizations’ members and accelerated the positive momentum for the entire global music industry,” said John Mlynczak, NAMM president and CEO. “We stayed laser-focused on bringing together the right mix of companies, buyers, international attendees, influencers, media, and artists from across our global industry to empower the relationships that have built and will continue to grow our industry.”

“NAMM 2024 delivered in every possible manner, from artist performances on multiple stages around the Show to executives and emerging industry leaders delivering key messages inside the convention center, as well as hundreds of global brands announcing new visions, products, and partnerships,” said Tom Sumner, NAMM chairman and president of Yamaha Corp. of America. “We’re excited to keep bringing the industry together every January, producing the world’s largest opportunity to gather and do business.”

NAMM education sessions provided inspiration for all areas of the industry and took on generative AI headfirst with a wide range of thought leaders speaking on the topic. NAMM announced its commissioning of new research from Forrester Research to study the modern customer journey in the age of generative AI. The 2024 NAMM Show also demonstrated the strongest showing of NAMM Young Professionals and Women of NAMM programming.

“We gathered in 2024 at the intersection of unprecedented disruption and emerging new technologies, and our industry proved this past week that it is more than ready to move forward together,” Mlynczak said. “The overwhelmingly positive reaction from our members renews and invigorates our commitment to serve as a global platform for business growth and continue our work year round to serve the music industry that we all love and cherish.”

The 2025 NAMM Show will be held in Anaheim, California, from January 21–25, 2025, with exhibits being held January 23–25.


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