Muse Group Launches Hal Leonard Connect Program

Muse Group has launched a partner program, Hal Leonard Connect — a platform designed to let music retailers or resellers offer instant, fully licensed digital sheet music to their customers. The model turns Hal Leonard’s catalog into a source of recurring digital revenue for the retailers and dealers who carry it. To launch the program, Muse Group announced a new partnership with MakeMusic Shop powered by Hal Leonard Connect, expanding access to thousands of licensed music titles.

Retailers, dealers and specialist distributors bring trusted customer relationships, specialist expertise, institutional access and fulfillment capability, and as such remain central to Muse Group’s growth strategy. Hal Leonard Connect is designed for retailer partners keep their own storefront, their own brand and their own customer relationship, while Hal Leonard handles the catalog, licensing, content protection, transaction processing and reporting behind the scenes. Integration options range from a simple embedded storefront to a full API, so partners of very different sizes, from independent specialty stores to the largest national dealers, can adopt the model at their own pace.

As more retailers come online, Muse Group said it expects the wider industry to benefit from a larger, more active market for licensed music. More revenue will flow back to the publishing partners Hal Leonard represents. Meanwhile, retailers who add digital options will capture new demand on top of their existing business.

“Hal Leonard Connect is how we bring our catalog to every retailer who wants to grow with us,” said Eugeny Naidenov, founder and CEO of Muse Group. “It’s the clearest expression yet of something we’ve always believed: music should be accessible to everyone, wherever and however they play or learn, and our partners should share directly in the value that creates. Not only that, its easy for our partners to implement: minimal infrastructure and no inventory required, just profit.”

Both print and digital remain essential to Muse Group’s ongoing strategy to serve all music educator workflows. New digital channels opened by Hal Leonard Connect increase visibility, discovery and participation; print remains central to education, performance and institutional purchasing.

The most recent example of Hal Leonard Connect in practice is MakeMusic Shop, a digital-first sheet music destination for U.S. music educators, launched by MakeMusic in July 2026. Hal Leonard’s catalog is now available there, giving teachers a new channel to browse, purchase and instantly download licensed titles.

“Teachers have been asking for this from day one,” said Andy Stephens, president of MakeMusic. “Adding Hal Leonard to the Shop means more of the music educators already know and love, available the way they’ve told us they want it: digital, instant and clearly licensed.”

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