May 08, 2023 I Supply
Martin Collaborates with Better Battery Co.
Better Battery Co. has announced its partnership with Martin Guitars in a move that highlights the brands’ shared commitment to sustainable and recycling-forward practices. Martin implemented an environmental policy in 1990, and it strives to save energy, minimize waste and stewards towards the environment. Better Battery Co. (BBCo) was founded to challenge the status quo by providing an eco-conscious solution. BBCo is a certified carbon-neutral alkaline battery though carbonfund.org. Everything from the packaging to the batteries can be recycled.
“We are proud to partner with Martin Guitar and inspired to affiliate with a remarkable company who operates their passion in alignment with their value of sustainability,” said Jaclyn Byles, co-founder of BBCo.
The commitment of BBCo to sustainability is in alignment with that of Martin. By switching to BBCo in a wide range of the brand’s electric-acoustic guitars to power the preamps, Martin is demonstrating its ongoing commitment to a circular economy, while reducing its carbon footprint and increasing its recycling efforts.
“Here at Martin, we take every possible opportunity to reduce, reuse and recycle throughout our facilities and our product line,” said Thomas Ripsam, president and CEO of Martin. “We’re excited to work with Better Battery to help us further minimize our impact on the planet.”