July 15, 2022 I Appointments

Hendee to Oversee Yorkville’s Export Sales Division

Steve Hendee

After three decades with Yorkville Sound, including 10 years as director of U.S. sales, Steve Hendee will be shifting his focus to oversee Yorkville’s export sales division. Hendee has traded in his Niagara Falls, New York, desk for sunny Florida and will continue his export duties out of his home office.

According to a company statement, while working as Yorkville’s director of sales, export management was an integral part of Hendee day-to-day. He will continue to manage relationships with all of Yorkville’s export partners from around the globe to ensure their success with Yorkville’s catalog of brands.

“Steve has countless relationships that can only result from decades of experience and working with a gold standard degree of integrity,” said Jeff Cowling, Yorkville Sound’s vice president of sales & marketing. “We are thrilled he will be remaining with us as our Export Sales Manager for his next act.”

After spending much of his career based in Upstate New York, Hendee relocated to Bradenton, Florida, to be with family in 2021.

“To most, a move to Florida after decades of a successful career points to retirement. However, anyone who has worked with Steve, knows that he is not one to go gently into the night. We value Steve’s relationships with our partners, and look forward to expanding our global presence,” Cowling continued.

Yorkville’s Niagara Falls office will be managed by Betty Warrick as director of U.S. operations, Joe Warrick as sales manager and James Otis as assistant sales manager.


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