December 20, 2022 I Event
Harman Hosts Night of Tech, Creativity for LA Creators
Harman Professional Solutions recently hosted 20 Los Angeles-based artists, musicians and content creators at an immersive product showcase and networking event. The event launched what will be the brand’s ongoing “Create With” program where emerging music creators will engage with JBL Professional and AKG products.
“The event was an amazing opportunity to get connected with other artists and creators,” said musician Caroline Kingsbury. “I loved seeing all the detailed behind-the-scenes work that goes into making the great products JBL and AKG make to help us create our best work.”
The event kicked off with a happy hour, giving attendees a chance to meet local creators in-person. Following the meet-and-greet, the creators designed their own AKG Ara microphones using paint markers. Attendees were then given a tour of the Harman Experience Center, a 16,000-square-foot audio and lighting product showcase with a 6,000-square-foot soundstage and multiple studio recording setups.
Along with a deep-dive into gear and technology, the group also participated in a masterclass on the creative process led by Grammy-nominated songwriter, DJ and producer Morgan Page who shared his advice for songwriting and generating inspiration, including establishing a routine workflow.
“The creators who joined us here tonight are among the who’s who of emerging music artists in Los Angeles and represent a diversity of genre, background and method of production,” said Frank Joseph, senior director of North America marketing for Harman Professional Solutions. “Our audio brands have led product development with an artist-first approach, so we were pleased to have hosted a night where we could bring them together to network, create and learn from each other.”