June 01, 2021 I Appointments

Hal Leonard Names Chief Technology Officer

Asa Doyle

Hal Leonard has promoted Asa Doyle to chief technology officer. He will oversee the company’s wide range of technology products and teams. These products cover 
e-commerce, music technology, media delivery, internal systems, and integrations for existing and future initiatives.

In 2018, Hal Leonard acquired Doyle’s company Groove3 which produces a popular website that includes online tutorials for music technology products. In addition to overseeing the general operations of Groove3, Doyle started leading several new development initiatives for Hal Leonard such as Essential Elements Music Class and the expansion of the digital books technology that was built by Groove3 and powers Hal Leonard Digital Books.

“Asa has been such a great asset to Hal Leonard since he came onboard,” said Larry Morton, Hal Leonard CEO. “His technological chops and music background have been a valuable combination that have helped us to build exciting new tools for musicians and music educators. We’re excited to see what other innovations and systems he can help us to develop in his new role.”

Before the Hal Leonard acquisition, Doyle had experience as an entrepreneur as co-founder and CEO of Groove3, with almost 20 years of leveraging technology to solve problems and deliver valuable technology-driven solutions supporting musicians. Groove3 began delivering online tutorials for musicians, producers, and audio engineers as a subscription service years before Netflix had an online streaming service. Based out of Austin, Texas, Doyle also creates sonically responsive and performance-driven visuals for electronic music artists and DJs and writes electronic music.


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