May 24, 2021 I Distribution
Hal Leonard Adds Multiple Pedal Lines to Distribution Roster
Vertex Effects, Red Panda and Hotone Audio are now available through Hal Leonard MI Products Distribution in the U.S. and Canada. This announcement was made by Brad Smith, vice president of MI products with Hal Leonard.
Vertex Effects, a California-based company, handcrafts boutique effects pedals for guitar and bass players to inspire musical artistry and creative innovation. Vertex is a savvy social marketer, building a YouTube channel that boasts hundreds of videos, with over 60,000 followers. Strong sellers include its Steel String Supreme, Ultra Phonix and Nyle Compressor.
Red Panda, located west of Detroit, designs and manufactures DSP-based pedals for experimentally minded musicians. They combine modern signal processing techniques with the character of classic digital hardware creating algorithms that can warp, twist and bend sounds in new ways. Red Panda’s bestsellers include the Particle, Context, Tensor and BitMap 2.
Hotone Audio, based in Changsa City, China, was previously distributed through Hal Leonard via its existing arrangement with Samson Technologies. Now, the partnership is direct, resulting in more favorable dealer and consumer pricing. Top sellers include the Soul Press pedal, Mojo Diamond mini amp, the Ampero Modeler and the Jogg USB interface.
“These lines now join the family of Hal Leonard guitar effects offerings, which already include Line 6, Morley, Singular Sound and Warm Audio. As a distributor, we love how these lines complement one another,” Smith said. “We now have an effects offering for every player regardless of budget or interest to experiment. We can’t wait to see our dealers expand their offerings, too.”