January 08, 2024 I Appointments
Guitar Center Names New SVP of Digital Marketing
Zac Bogart
Guitar Center has appointed Zac Bogart to the position SVP of digital marketing, effective now. The announcement was made by Gabe Dalporto, Guitar Center CEO, and reflects Guitar Center’s initiative of elevating and enhancing the company’s digital experience and online presence.
Reporting directly to Dalporto, Bogart will oversee Guitar Center’s e-commerce channels, contact center and customer relationship management (CRM) team. Drawing upon his years of experience in digital marketing for prominent brands in the e-commerce space, Bogart will develop and execute a comprehensive digital marketing strategy aligned with GC’s overall business objectives.
Bogart, a data-driven digital marketing executive with experience leading high-growth teams, has a significant background in the MI and pro-audio sector. In addition to being a guitar player, Bogart served as senior director of digital marketing at Sweetwater, where he was responsible for building out the brand’s online footprint in the late 2010s, resulting in its accelerated digital growth. After that, he worked as director of customer acquisition at Universal Audio. Most recently, he was CMO at ConsumerAffairs, a rapidly growing online marketplace where millions of consumers research purchases, connect with brands, transact, write reviews and stay updated on important news.
“I am grateful for the opportunity to return to the MI and pro audio industries, joining forces with such a legendary brand as Guitar Center,” Bogart said. “Working closely with Guitar Center’s executive team, I am eager to create innovative concepts that will propel the brand to even greater heights of success while creating a world-class omnichannel experience for musicians and content creators.”
