August 18, 2020 I Appointments

Guitar Center Makes Leadership Additions

Mohit Parasher, Guitar Center president of business solutions.

Guitar Center has announced several appointments and promotions that reflect the company’s omnichannel sales and growth strategy.

Mohit Parasher has been hired as president of Guitar Center’s Business Solutions. In his new role, Parasher will help drive both top- and bottom-line growth and expand the scope of GC’s Business Solutions, the company’s business-to-business operations. With 28 years of international experience in consumer and B2B products and services, Parasher brings an understanding of the audio-visual industry and its complexities. He joins GC business solutions from Harman International, a Samsung Company, where he was president and executive vice president of its Professional Solutions division.

Additionally, executive Bob Buckborough has been promoted to senior vice president of direct-to-consumer. Previously he served as Guitar Center’s vice president of e-commerce and vice president, direct.

Also, long-time Guitar Center executive Michael Doyle is the company’s new senior vice president, guitars and tech merchandising. In this new position, Doyle will expand his leadership of guitar merchandising with the addition of leadership for technology merchandising including keyboards and live sound, followed by microphones, recording, DJ, lighting, headphones, software and consumer electronics. Previously, he served as Guitar Center’s vice president of guitar merchandising.

“With these organizational changes, Guitar Center will remain competitive in today’s MI business environment, which requires continual evolution, innovation and adaptability,” Ron Japinga stated. “In this spirit, these organizational changes will create a more cohesive customer experience by further enabling our Business Solutions capabilities, direct-to-consumer efforts and merchandising teams to drive our business strategy and key initiatives. I am confident that these new appointments will help contribute to our long-term growth and expansion in the market.

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