September 15, 2023 I Appointments

Gibson Promotes Mat Koehler to VP of Product

Mat Koehler

Gibson has promoted Mat Koehler to the role of vice president of product at Gibson Brands. He will report to company CEO Cesar Gueikian.

In his new role, Koehler will continue leading the product development team, expanding his responsibility across the instruments and sound categories, two key pillars of Gibson’s global brand strategy and business organization.

“Mat has been instrumental in the evolution of Gibson’s portfolio architecture and is successfully leading the way across research, design and development for all Gibson Brands,” Gueikian said. “He is an extraordinary custodian of our iconic past, and he will continue to innovate, empowering musicians and music lovers with new and exciting products as a steward of our future.”

“I am truly honored and grateful for the opportunity to serve as the vice president of product at Gibson Brands,” Koehler said. “I am excited to lead our exceptional team as we embark on this new chapter, shaping the future of our industry. Together, we will continue to inspire and deliver unparalleled value with instruments and sound.”

Koehler has been leading research, design and development, creating new product introductions for Gibson, Custom Shop, Acoustics, the Murphy Lab, Epiphone and Kramer. As vice president of product, Koehler will add the responsibility of leading research, design and product development for amplifiers, effects and pro-audio, across all brands, including Mesa Boogie, Maestro and KRK.

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