May 15, 2023 I Appointments

Gibson Names Heidt Chief Marketing Officer

Elizabeth “Beth” Heidt

Gibson has promoted of Elizabeth “Beth” Heidt to the role of chief marketing officer of Gibson Brands. A seven-year veteran of Gibson, Heidt spent her early years at Gibson in entertainment relations, and in 2021 was promoted to vice president of cultural influence. An expert team builder and marketer, Heidt will also join Gibson’s worldwide leadership executive team. Prior to Gibson, Heidt worked in brand strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands, including Samsung, Hyundai, Live Nation, Verizon and AT&T.

As chief marketing officer, Heidt will be responsible for overseeing Gibson Brands’ global brand and marketing teams, entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, as well as the Gibson Gives Foundation.

“We are excited to elevate and promote Beth to Chief Marketing Officer and a member of the Gibson Leadership Team. Beth has been instrumental in the success that we’ve had over the last 5 years,” said Cesar Gueikian, president and interim CEO, Gibson Brands. “She has been a thought partner, leader, and a key player in shaping and implementing our global strategy. She has led our cultural influence team of artist relations and multi-media divisions, and emerged as a critical voice in how we engage with fans around the world and deliver the Gibson experience. As the Chief Marketing Officer, Beth will now lead all our marketing initiatives globally, including all aspects of cultural influence. We all look forward to working with Beth to continue to shape the sound of music.”

“It is a privilege to work with the unparalleled talent of Gibson, from our team and craftspeople to our partners and artists, whose passion and dedication is absolutely awe inspiring,” Heidt said. “It is our mission to connect and better lives through music, to enable and empower all levels of creators with our instruments, products, programs and philanthropy. It is an honor to be a part of shaping the future of music culture for Gibson and for fans worldwide.”

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