Gibson Appoints Anne Rohosy as CCO

Gibson has appointed Anne Rohosy as its new chief commercial officer (CCO). In this expanded role, Rohosy will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels as the company accelerates its growth and brand presence worldwide.

“I am excited to step into the role of chief commercial officer,” Rohosy said. “Gibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.”

“Anne’s leadership has been instrumental in shaping Gibson’s transformation over the past several years,” said Cesar Gueikian, president and CEO of Gibson. “Her deep experience in building global brands, leading complex commercial organizations, and driving innovation makes her the right leader to take Gibson’s commercial strategy to the next level.”

Rohosy has been a key member of Gibson’s leadership team since 2021, serving as chief human resources and impact officer, as well as managing director of the Gibson Amplifiers business. During this time, she has led organizational transformation, championed culture and people strategy, and guided the revitalization of Gibson’s Amplifier division.

With more than 30 years of leadership experience across top-tier global brands, including Levi Strauss & Co. and Nike, Inc., Rohosy brings proven expertise in brand building, P&L management, sales and marketing operations, and organizational transformation.

gibson.com