January 11, 2021 I Acquisition

Gibson Acquires Mesa/Boogie

Left to right: Cesar Gueikian, Randy Smith and James “JC” Curleigh.

Gibson has announced the addition of sound and guitar amplification brand Mesa/Boogie to its family of brands. Mesa/Boogie was founded 51 years ago by Randy Smith. Smith will join Gibson as master designer.

James “JC” Curleigh, president and CEO of Gibson, commented on the acquisition. “At Gibson we are all about leveraging our iconic past and leaning into the innovative future, a quest that started over 100 years ago with our founder Orville Gibson,” Curleigh said. “Today, this quest continues with the addition of Mesa Boogie into the Gibson Brands family, along with the visionary leadership of Randy Smith and his team who, for the past 50 years, have created an iconic and innovative brand that has stood the test of time. This is a perfect partnership based on our collective professional experiences and passion for sound.”

“Mesa Boogie, led by Randy, has been in service to sound without compromises since the very beginning, and that’s a perfect fit for us,” said Cesar Gueikian of Gibson Brands. “We are looking forward to being the best custodians of Mesa Boogie’s iconic heritage that we can be, and at the same time, a steward of its future.”

Smith noted that, at 75 years old, he still works every day. “This is my art and many of our crew have worked along my side for 30 to 40 years,” he said. “As we witnessed JC and Cesar transform Gibson, we saw kindred spirits sharing common values and a fierce dedication to quality. When they asked if we’d like to become Gibson’s Custom Shop for Amplifiers, we envisioned a perfect collaboration that would expand our outreach while preserving our legacy beyond my time.”

mesaboogie.com

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