Alessio Foti has joined Proel as Co-CEO, a title shared with Giacomo Sorbi. Foti will be responsible for global sales.
The move is the latest in rebuilding of the company’s product platform — from product architecture, electronics and AI integration to a fully digitized working environment.
Proel executives report that the moves will result in better support with faster responses.
“Joining Proel at this historic moment is an extraordinary challenge,” Foti said. “There is a completely new energy. My goal is to lead global sales, both directly and together with our team, to bring our network the reach and responsiveness the global market demands today.
“Customers will not only find new products, but also a fully digitized global partner. Made in Italy is a fundamental part of our identity — and we’re proud to bring that to the world alongside partners like you.”
In response to the hiring, Sorbi added: “Our history is built on thousands of customers, distributors and collaborators who have grown this company with us over 35 years. Our task now isn’t to change who we are, but to make sure that history stays relevant — for you and for the markets you serve. To drive such a powerful machine, you need the right people, and Alessio is exactly that.” MI
