March 02, 2023 I Opening
Fender Set to Open First Flagship Store in Tokyo This Summer
Fender Musical Instruments Corporation (FMIC) and Fender Music Corporation Japan (FMCJ) have announced the Fender Flagship Tokyo, the brand’s first flagship retail space. Set to open in summer 2023, the flagship store is designed to give players a “progressive and contemporary shopping experience.” The flagship store will be located in the city’s Harajuku/Omotesando district, a luxury high-end fashion and travel destination. The Fender Flagship Tokyo will occupy a retail space spanning more than four floors in “The Ice Cubes,” one of the most prominent commercial retail buildings in Harajuku.
“Our founder, Leo Fender, believed that ‘artists are angels’ and his vision was to ‘give artists wings to fly,’” said Andy Mooney, FMIC CEO. “FMIC is dedicated to fostering a love for music through innovative products and initiatives. The Fender Play Foundation provides guitars and educational resources to schools, inspiring the next generation of musicians, and the Fender Play app makes learning the guitar accessible and enjoyable for everyone, regardless of gender, genre or location. We are committed to investing in resources designed to bring the joy of music to players of all levels. Fender Flagship Tokyo combines a state-of-the-art music experience with the latest in innovative merchandising marking a crucial step in our initiative to become a larger and more valuable part of the player experience, synergistic with our nationwide dealers.”
“Our relationship with Japan runs more than 40 years strong, and we are very excited for this next chapter as we continue to support players at every stage of their musical journey,” said Edward “Bud” Cole, FMIC president for the Asia Pacific region. “Japan is the perfect location to showcase Fender’s rich history and tradition, especially in an area like Harajuku/Omotesando that embodies all aspects of trendsetting fashion and lifestyle. As a leader in today’s music market, we are proud to offer tailored products, services, and marketing to meet the needs of modern players and elevate the Fender brand globally.”
The Fender Flagship Tokyo store will offer the full catalog of Fender and Squier products, including electric guitars and basses, acoustic guitars, amplifiers and pedals. Visitors will also be able to acquire the latest in Fender’s Artist Signature series, shop new lifestyle accessories, have direct access to place Fender Custom Shop orders and more.