October 05, 2026 I Technology
Fender Launches New Website as a Connected Platform
The new Fender.com homepage.
Fender has launched its newest Fender.com platform — evolving from a commerce destination into a connected global digital ecosystem designed to deepen Fender’s relationship with players and fans at every stage of their musical journey.
“We’ve reimagined Fender.com, empowering players to shape their own journey. Moving beyond a traditional e-commerce platform, it’s a place where people can discover new gear, find what’s right for them and connect with the brand,” said Kelly Magrath, Fender interim chief marketing officer. “Fender.com is also a destination for fans and music lovers, with original stories and content that celebrates the artists, players and culture that make music so meaningful. Our new digital experience is designed to create a deeper connection with players and fans everywhere.”
The new Fender.com is organized around six core pillars: discover, understand, choose, experience, buy and connect.
“For 80 years, Fender has been part of the connection between musicians, fans, artists and the music culture that brings people together,” said Edward “Bud” Cole, Fender’s CEO. “As the way people find inspiration continues to evolve, so does Fender. The new Fender.com brings that experience full circle, making it easier to find the right instrument, explore the artists and stories that inspire us, and connect with Fender in entirely new ways. It’s an invitation into our world, built for everyone who loves music.”
