November 10, 2025 I Appointments
Emmerman Joins Fryette Amplification as Director of Sales, Marketing
Scott Emmerman
Fryette Amplification has announced industry veteran, Scott Emmerman, has joined the company as director of sales and marketing and will lead all sales and marketing activities. Emmerman brings more than 30 years of industry experience to this role and has previously headed up sales and marketing for E-mu/Ensuing and Hohner Inc., and served as director of purchasing at Sweetwater. He’s spent the last few years working for Fender as Midwestern business development manager.
“I hope to spread the word about Fryettes’ products throughout the marketplace and contribute to the company’s growth,” Emmerman said. “I feel fortunate to be associated with a company that is so respected for its ingenuity, quality, and for staying true to its core values” he added.
From his days as a founder of VHT Amps to today, Steven Fryettes’ amplifier designs and products have received rave reviews from users and critics and continue to be used by top musicians around the world. Fryette Power Stations and the Valvulator GPDI/IR Direct Recording Tube Amplifier continue to lead the market in reactive load amplification, letting users create and control natural guitar tone for direct recording.
“We’re a tight-knit efficient team and are always on the lookout for talented self-starters,” Fryette said. “We feel that Scott’s experience and ability to execute sales and marketing strategies will make a strong contribution to the success and growth of Fryette Amplification.”
