March 17, 2023 I Appointments

D’Addario Promotes 2 Sales Members

Lance Day

D’Addario has announced a two personnel changes to its band and orchestral product group.

Chris Scialfa, previously director of sales for North America, has been promoted to vice president of band and orchestra. In his new role, Scialfa will be responsible for all aspects of the product group, including product management and development, finance and operations. He will also create a sales and marketing vision to grow global market share for all woodwinds and orchestral bands. Scialfa began his tenure with D’Addario as the woodwinds product manager, where he helped to rebrand Rico Reeds to D’Addario Woodwinds and launch Reserve, the first woodwind product under D’Addario Woodwinds brand.

Lance Day, former territory sales manager, has been promoted to educational market development manager within D’Addario’s B&O product group. In this role, he’ll be leading D’Addario’s education outreach clinics and growing market share for the D’Addario Woodwinds, orchestral and percussion brands. Day was also recently appointed to the NAMM Board of Directors. Day joined D’Addario in 2018 as an inside sales rep and was soon promoted to territory sales manager, managing B&O accounts in the Western U.S. region.

“Both Chris and Lance have proven to be strong leaders and we are excited to see their passion and experience expand to the band and orchestral product group,” said John D’Addario III, company CEO and president.

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