D’Addario Launches Fingers Know Campaign

To celebrate the music made possible by its Pro Arte line of strings, as well as the artists who make it, D’Addario has launched its Fingers Know campaign.

To spread the message of Fingers Know, D’Addario has recruited four renowned classical guitar masters who put their faith in D’Addario and their fingers on the company’s strings: Xuefei Yang, the first internationally recognized Chinese guitarist on the world stage; Grammy-winning artist David Russell, whose 17 albums have set the bar in classical guitar; Badi Assad, a Brazilian guitarist, singer and composer with collaborations with artists like Yo-Yo Ma and Bobby McFerrin; and Paco Pena, a flamenco legend.

D’Addario’s Fingers Know campaign can be found by following the brand on Instagram, YouTube Shorts, TikTok and Facebook.

ddar.io/fingersknow-mi