October 04, 2021 I Philanthropy
D’Addario Foundation Teams with Tom Petty Estate
The D’Addario Foundation has partnered with Tom Petty’s daughters, Annakim Violette and Adria Petty, and the Tom Petty Estate to raise proceeds for the Girls in Music Initiative through a limited-edition capsule collection celebrating Tom Petty’s masterpiece Wildflowers, designed by fashion house Rodarte.
To honor Tom Petty’s passion for music education, 25% of the net proceeds made from Tom Petty’s store will benefit the D’Addario Foundation’s Girls in Music Initiative. The initiative provides girls with the resources to pursue their dreams in music and beyond through instrument instruction, scholarships and leadership development programs, including the foundation’s all-female Ascenté Chamber Orchestra, College Scholarship Fund, the Musicians Institute’s Women in Guitar Scholarship, Girls Rock! Rhode Island and more.
“This exciting collaboration with the Tom Petty Estate and Rodarte really speaks to our shared values and is an amazing tribute,” said Suzanne D’Addario Brouder, executive director of D’Addario Foundation. “Access to music education meant so much to Tom and through this collaboration a tangible difference will be made by providing free and immersive opportunities for students to express themselves in the country’s best community music programs.”
In 1995, Rodarte founders Kate and Laura Mulleavy went to see their first Tom Petty & The Heartbreakers concert during the Dogs With Wings tour, and it left a deep musical impression on the sisters. They were fans of Petty from that night forward and Wildflowers remained one of their favorite albums.
“Tom Petty’s musical legacy has inspired us deeply as artists,” Laura Mulleavy said. “We are thrilled to be able to work with the Petty sisters on this project, and even more excited that our mother was also able to participate by creating the original flower artwork. It was such a beautiful journey of creation and celebration,” furthers Kate Mulleavy.
The limited-edition, screen-printed collection includes exclusive T-shirts, sweatshirts, crewnecks and sweatpants featuring original artwork handmade by Victoria Mulleavy, Kate and Laura’s mother.