May 12, 2025 I Appointments
Conn Selmer Names John Fulton President, CEO
John Fulton
Conn Selmer has appointed John Fulton as president and CEO, effective immediately. He succeeds Stephen Zapf, who had led the company since 2019.
Fulton brings more than 28 years of music industry experience, including the past eight years in senior leadership roles at Conn Selmer. Most recently, he served as senior vice president, overseeing sales and customer service for the Americas and Asia Pacific, marketing and the division of education.
“I’m honored to step into the role of CEO,” Fulton said. “As Conn Selmer continues to expand globally, we remain firmly rooted in our U.S.-based manufacturing and committed to delivering instruments that reflect our 750 years of combined brand heritage while setting new standards for quality and performance.
“At the heart of our success is our dealer network. Supporting our dealers and deepening those relationships will be a top priority as we move forward. I look forward to working alongside our exceptional leadership team to champion what makes Conn Selmer exceptional: our dedicated employees, world-class artists and clinicians, trusted dealers, and the partners who share our mission to inspire the next generation of musicians.”
