July 25, 2025 I Appointments
Casio America Names Sajeva Strategic Accounts Manager
James Sajeva
Casio America has appointed James Sajeva as its strategic accounts manager for its electronic musical instrument division, effective immediately. He reports to Brian Piccolo, general manager of sales for the electronic musical instrument division at Casio America.
In his new role, Sajeva oversees Casio America’s key accounts, including Guitar Center Enterprises, Amazon, American Musical Supply/Retail Solutions, Austin Bazaar and Costco. He works remotely from New York, coordinating closely with the company’s headquarters in Dover, New Jersey.
“James brings extensive industry knowledge and a results-oriented approach to his new role as Strategic Accounts Manager,” Piccolo said. “His dedication to hands-on leadership, fostering open dialogue, and exploring innovative strategies will strengthen our relationships with key partners and support the ongoing growth of our Electronic Musical Instruments Division.”
Sajeva has 29 years of experience in the musical instruments industry, most recently working as key account manager for Guitar Center Enterprises at Korg USA. Before that, he was senior brand manager for Korg USA’s technology brands, including Korg, Nu:Tekt and Waldorf.
A lifelong pianist and keyboardist, Sajeva developed a love for music technology and a hands-on approach to understanding how products connect with players. Throughout his career, he has focused on building meaningful, trust-based relationships as the foundation for long-term, mutually beneficial partnerships.
“Casio has always represented innovation, accessibility, and musical inspiration — values I deeply identify with,” Sajeva said. “Working with this amazing brand, its inspiring products, and the passionate people behind them is exciting to me, and I’m honored to help grow the brand’s presence with strategic partners and bring more music into people’s lives.”
