January 04, 2021 I Appointments
Casio America Names New President, CEO
Casio America has named Makoto Ori its new president and CEO. According to a statement from the company, in his new role, Ori will continue to lead the creation and development of products. He also plans to enhance the company’s communication with end-users by implementing new marketing and direct sales tactics.
Ori began his career at Casio in 1993, according to the same statement. After graduating from college in Tokyo, he started at Casio Computer Co. as a sales planner for its calculator business in the European and North American markets. Just a few years later, he took on additional responsibilities within the company as sales planning manager for Casio United Kingdom’s calculator division.
In the years that followed, Ori’s focus remained on planning and marketing calculators, as well as other product categories, including pocket TVs, projectors and label printers. In 2007, Ori switched to Casio’s education business marketing and concentrated his attention on the wide range of scientific and graphing calculators and other products. During his almost 30-year tenure at Casio, Ori has held various positions from assistant manager of product planning and marketing to senior general manager of sales and marketing, among others.