September 22, 2023 I Supply
C.F. Martin & Co. Launches Loyalty Program
C.F. Martin & Co. has launched its new loyalty program, Martin Backstage. The new program replaces its long-running Martin Owners Club with the aim of bringing Martin closer to its fans and helping to serve them better.
The Martin Backstage program offers members more perks and is free to join with the option to upgrade to a premium membership called Martin Backstage All Access. The free membership offers a discount on select Martin Guitar merchandise, plus chances to win quarterly prize packs. The All Access membership offers bigger discounts, invitations to exclusive events, access to ongoing exclusive content and more.