May 14, 2025 I Distribution
Avid Appoints ACT Entertainment as U.S. Distributor
From left: ACT Entertainment's James Oliver and Joe Langholt with Avid's Chant Peck and Matt Lawrence.
ACT Entertainment has announced it is now the U.S. distributor for Avid’s live sound portfolio.
ACT Entertainment has a history of building infrastructure and market presence for premium brands, such as Ayrton, MA Lighting and PK Sound. This new partnership represents a significant expansion in Avid’s U.S. strategy and underscores its commitment to serving the professional live sound community.
“The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology,” said Ben Saltzman, ACT’s CEO. “We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment. Collectively, we bring together some of the most passionate professionals in the world for the benefit of our shared customer base.”
“This is a landmark moment for ACT Entertainment,” said James Oliver, ACT’s senior vice president of strategic partnerships. “Our goal is to build the resources and support network needed to serve the live sound market at the highest level. We’re proud to have the opportunity to bring ACT’s dedication for excellence to Avid’s live sound solutions.”
Among the products that ACT will represent is Avid’s Venue | S6L System. Venue delivers flexibility, reliability and sound quality. The teams recently met at ACT’s Cincinnati location to kick off the collaboration with console demonstrations and discussions surrounding streamlining distribution processes, to ensure every customer receives a fully supported, plug-and-play Avid experience from the start.
“Partnering with ACT Entertainment empowers us to reach more live sound professionals with the tools they need to deliver unforgettable performances,” said Wellford Dillard, Avid’s CEO. “ACT shares our commitment to innovation and excellence. Together, we’re not only distributing premium live performance solutions, but building a stronger, more responsive experience for the live sound community. ACT’s expertise and infrastructure will allow us to deliver our VENUE systems with the speed and support our customers expect.”
