August 16, 2023 I Distribution
Audient Names Korg USA Exclusive U.S. Distributor
Korg USA has been appointed the exclusive U.S. distributor of Audient products, effective September 1. Audient is a U.K.-based manufacturer of audio interfaces, mic preamps, recording consoles and monitor controllers. The announcement was made by Joe Castronovo, Korg USA’s president.
“This appointment is aligned with our ongoing strategy to position Korg USA as a leader in a diverse range of categories of professional audio, recording, musical instruments and more,” Castronovo said. “Audient products have proven themselves to be essential useful tools for content creators, producers, engineers and musicians, designed to deliver professional audio performance at home and in the studio. Korg USA is proud to help expand the market share of this acclaimed brand in the U.S., and we are excited to share their innovative products with the music and content creation community, alongside our other respected brands.”
Brian Piccolo, Korg USA director of brands, will spearhead these new sales initiatives and work closely with Audient in support of their marketing, artist relations and customer service.
“Our new partnership with Korg USA is the next step in building our business in the U.S.,” said Simon Sinclair, Audient sales director. “Joe and his team have a very strong understanding of the market and a focus on exceptional customer service. We are delighted to be working with Korg USA and believe this new partnership will ensure the best experience for all of our U.S. customers.”