May 24, 2021 I Anniversary
Amro Music Celebrates 100 Years
Memphis-based Amro Music has served as a cultural music staple in the Mid-South since 1921, and this year, the piano, band and orchestra is commemorating 100 years in business. The company was founded by Mil Averwater a century ago and is now operated by the third and fourth generations of the Averwater family.
“It’s truly gratifying to be part of the rich music history and heritage Memphis boasts,” said CJ Averwater, vice president and fourth generation owner of Amro Music. “The people of Amro — our employees, customers and community partners — have played such a significant role in our company’s success. It’s fulfilling to reflect upon and salute the many individuals who helped us over these past 100 years become what we are today — the mid-south’s largest music company.”
Upon inception, the business only taught piano lessons, but Amro eventually expanded to the sale of instruments, first as an accommodation to students but ultimately as the mainstay. As school band popularity grew, the store introduced an instrument trial rental plan to schools in Mississippi, Arkansas, Tennessee, Kentucky and Missouri. The company’s ultimate goal is to help music educators give their students an outstanding classroom experience.
“Our drive to provide young people in our community with a music education will not fade,” said Nick Averwater, band department manager and fourth generation owner of Amro Music. “Music education catapults a child’s learning to new heights, and by working together, we can supply the necessary resources music educators need to do their job — now and for the next 100 years.”