September 28, 2021 I Acquisition

American Way Marketing Purchases Spacefiller

American Way and Spacefiller unite.

American Way Marketing announced it purchased Spacefiller Quality Lubricants back in May.

Founded in 1987, Spacefiller’s synthetic products are odorless, non-toxic and keep instruments free of gunk. Spacefiller products include Pad Life, Ultimate Piston and Rotor Valve Lubricant, and Ultimate Tuning Slide Lubricant.

Until now, Spacefiller was distributed in Decatur, Georgia, by Mamco. Tim Ricci, vice president of American Way Marketing, travelled to Decatur in April to facilitate the purchase.

“We are excited to continue the legacy that Jay Himmel and Charles King began over 30 years ago,” Ricci said. “Spacefiller is a perfect addition to the AWM family of brands, including Superslick, Faxx, and Luthier’s Choice. The synthetic musical instrument lubricant category is an important part of the continued growth strategy for AWM and having an additional high-quality brand manufactured in Elkhart by our talented team works extremely well.”

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