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PAST SHOW ARCHIVES: |
  THE NAMM SHOW 2011 I BY ZACH PHILLIPS, KATIE KAILUS, HILARY BROWN, AARON COHEN & ED ENRIGHT I READ FULL COVERAGEBluer Skies Exhibitors wrote orders at NAMM — lots of orders. A rebound? As indicators go, The NAMM Show 2011 signaled bluer skies ahead. Held Jan. 13–16 in Anaheim, Calif., the convention boasted a 3-percent rise in attendance compared to last year, with 90,114 registered showgoers. Exhibitors came ready to capitalize on the traffic, investing in more press conferences and dealer events than in recent years. But the most positive sign at NAMM? Retailers were spending again. "The NAMM Show has always been good for us, but I can say that this was our best year ever," said Quincy Yu, general manager of Tycoon Percussion. "We certainly felt that this was a stronger buying year at the show than in years past, and our sales figures have reflected this." "Retailers are more eager to buy inventory this year than in the past two years, and this was reflected in the orders which began coming in prior to The NAMM Show, just after 1/1/11," said Marc Minarik, founder of Minarik Guitars. |