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Myrna Silsen
OCTOBER 2008 I MY TURN I BY MYRNA SISLEN
The Buck
Stops Here

Retailers need to educate new vendors. A 30- to
40-percent dealer margin won’t cut it

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MY TURN I BY TOM DOLAN
The Case for RFID
‘RFID can provide the security lenders crave and offer inventory-control benefits to dealers and distributors.’
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FEBRUARY 2008 I MARKETING I BY LARRY DEMARCO
Marketing for Life
It’s not how the data is stored that makes it valuable. It’s how the data is used.

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JANUARY 2008 I TECHNOLOGY I BY BEE BANTUNG
Think e-Business,
Not e-Commerce

A Web site can support and directly reduce the costs of keeping up a music products dealership
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MARCH/APRIL 2008 I NAMM I BY ZACH PHILLIPS
AND JENNY DOMINE
The Top 25 Ideas Ideas from the 2008 NAMM Show
A year-round source of better-business concepts from across the music products industry.
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