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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

201420122011201020092008

JUNE 2014
Brick & Mortar Battles
A look at brick-and-mortar battles
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AUGUST 2014
Got Milk?
Tips on balancing staple and sensation items
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SEPTEMBER 2014
Beating a Slump
Posture and attitude go a long way

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OCTOBER 2014
Secrets in Display

Products must be proactively displayed to entice customer discovery
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