Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
JANUARY 2013 Be Better Than Amazon Follow these four steps in order to top Amazon {DOWNLOAD ARTICLE} FEBRUARY 2013 Just Say 'Yes'
Overcome obstacles with a "Yes, and ... " approach {DOWNLOAD ARTICLE} MAY 2013 Complete the Sale
Try this new approach to add-on sales
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