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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

2014 20132011201020092008


JANUARY 2012
Signs, Signs
Be sensitive to the impact of signs in your store
{DOWNLOAD ARTICLE}
FEBRUARY 2012
Small-Minded
Avoid thinking 'small' just because you're a small business
{DOWNLOAD ARTICLE}
MAY 2012
Rules of Engagement
Engage your customers in conversation, and earn their trust
{DOWNLOAD ARTICLE}
JUNE 2012
Barf Bag
Tidying up the show floor can lead to better sales
{DOWNLOAD ARTICLE}
JULY 2012
Ask for the Sale
Eschliman explains how to respond to customers who are "shopping around"
{DOWNLOAD ARTICLE}
AUGUST 2012
Sell Like Don Draper
Take a lesson from the legendary TV ad executive, and apply it to your store
{DOWNLOAD ARTICLE}
SEPTEMBER 2012
The Halo Effect
Focus your advertising on what you do best
{DOWNLOAD ARTICLE}OCTOBER 2012
Smash & Grab Retail
Use a few fundamental tactics in order to be successful in a smash-and-grab retail environment
{DOWNLOAD ARTICLE}
NOVEMBER 2012
When You Have Time
How to ensure customer care during periods of extended staff downtime
{DOWNLOAD ARTICLE}

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