Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
		JANUARY 2011 Never Assess Attitude Judge staffers on their behavior, not on how you think they feel {DOWNLOAD ARTICLE} FEBRUARY 2011 Selling in 3-D The sales team's body language can make a huge impression on customers {DOWNLOAD ARTICLE} MAY 2011 Selling Solutions 'The best mindset is to think of our goods as prescriptions to problems.' {DOWNLOAD ARTICLE} JUNE 2011 How to Compete Three conditions music retailers must adopt to survive against the competition {DOWNLOAD ARTICLE} JULY 2011 The Sleeper 'Sell' Leaving military-esque sales tactics behind and becoming one with your customers is crucial {DOWNLOAD ARTICLE}AUGUST 2011 Diagnosing Patience Learn how to recognize the three major customer types, so you and your staff can serve them better {DOWNLOAD ARTICLE} SEPTEMBER 2011 Guest Service Concentrate less on the idea of service and more on the buying experience {DOWNLOAD ARTICLE}OCTOBER 2011 Surviving in Retail Three main requisites for being a viable retail business {DOWNLOAD ARTICLE}NOVEMBER 2011 The Second Mouse Taking a wait-and-see approach with new products and technologies can pay off {DOWNLOAD ARTICLE}

HOME • MAGAZINE • MARKETPLACE • EVENTS • RESOURCES • CONTACT • HELP