Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.
		JANUARY 2010 I See Dead People Productive employees can turn into dead weight if they don't adapt to new trends {DOWNLOAD ARTICLE} FEBRUARY 2010 Lights, Camera, Action Music retail is as trendy and transient as the film industry. Do you treat it that way? {DOWNLOAD ARTICLE} MAY 2010 The Glass is Half-Full ‘An elitist attitude could be the death of the music store model.’ {DOWNLOAD ARTICLE} JUNE 2010 What Are We Worth? Myth busters for a fast-changing retail market {DOWNLOAD ARTICLE} AUGUST 2010 When to Cash Out How to minimize the risks of taking on new gear {DOWNLOAD ARTICLE} SEPTEMBER 2010 Employee Motivation Some motivators are greater than monetary enticement {DOWNLOAD ARTICLE} OCTOBER 2010 Choice Paralysis Too many choices put customers into buying paralysis {DOWNLOAD ARTICLE} NOVEMBER 2010 How to Take the Heat ‘A customer sharing criticism with you is giving you a gift.’ {DOWNLOAD ARTICLE}

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