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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

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JANUARY 2010
I See Dead People
Productive employees can turn into dead weight if they don't adapt to new trends
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FEBRUARY 2010
Lights, Camera, Action
Music retail is as trendy and transient as the film industry. Do you treat it that way?
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MAY 2010
The Glass is Half-Full
‘An elitist attitude could be the death of the music store model.’
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JUNE 2010
What Are We Worth?
Myth busters for a fast-changing retail market
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AUGUST 2010
When to Cash Out
How to minimize the risks of taking on new gear
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SEPTEMBER 2010
Employee Motivation
Some motivators are greater than monetary enticement
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OCTOBER 2010
Choice Paralysis
Too many choices put customers into buying paralysis
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NOVEMBER 2010
How to Take the Heat
‘A customer sharing criticism with you is giving you a gift.’
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