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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

2014 201320122011201020092008

JANUARY 2009
Five Reasons Not to Be on the Internet
Be aware of Internet myths before you start investing online. It will save you from costly mistakes
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FEBRUARY 2009
This is Our Moment...
The economic turbulence has a silver lining: the general public will value music
making more than ever. Are you prepared?
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MAY 2009
Reclaiming Our Role
A music store’s plan for staying relevant and vibrant in a chain-store world
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JUNE 2009
Innovations With Impact
The five most influential innovations to affect music retail in the last 30 years
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JULY 2009
Celebrate the Player
So a customer bought his first guitar at a non-music store. Roll out the read carpet to create a lifelong client
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SEPTEMBER 2009
Celebrate the Player, Part II
In July, Eschliman discussed the importance of “celebrating the player.” Here, he looks at constructive ways to implement this mantra
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OCTOBER 2009
Keep Summer NAMM
Summer NAMM was a party where only the cool people came
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NOVEMBER 2009
After the Holidays End
Holiday marketing should focus on creating long-term customers
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