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Ted Eschliman is a music industry veteran and a co-owner of Dietze Music, based in Lincoln, Neb. His columns address the various issues specific to independent music product retailers.

201320122011201020092008

JANUARY 2008
Are Indies Better?
'A fresh-faced, chain-store 'punk' may not have our veteran staff's knowledge base, but indie music retail attitude can also work to a store's disadvantage.'
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FEBRUARY 2008
Aging-Owner Syndrome
'The junior-partner succession model can be an effective one, though not an obvious choice outside of family-owned businesses.'
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MAY 2008
Irresponsible Loyalty
‘We decided this past NAMM show was a critical opportunity to nurture some fresh, new vendor relationships.’
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JUNE 2008
The New Expectations
‘When we think of competitive retail it’s good to step back and examine how
music product dealers fit into the the big picture of customer spending.’
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JULY 2008
’Net Profit
Internet strategy for the local, independent music products retailer
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AUGUST 2008
Branding Your Stores
‘We have to remember that our brand is much more than the brands we sell.’
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SEPTEMBER 2008
21st Century Promos
“You don’t have to be spendy and extravagant to promote. Just clever.”
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OCTOBER 2008
Guilt-Free Margin
‘We need to train our salespeople to not feel it necessary to apologize for our profitability.’
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NOVEMBER 2008
The New Retail Culture
Store culture should be constantly reevaluated, starting with design elements
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