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Ravi is a musician, clinician and music industry lecturer. His columns address the perspective of music store customers.
20102009

FEBRUARY 2009
Clinics for the Masses
‘A clinician should focus the presentation on the store, its inventory
and the attendees’ potential — not just his chops and gear.’
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JUNE 2009
Virtual Networking
‘Think of your Web site as the physical store and a social network as the human interaction on the floor.’
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JULY 2009
EcoNAMMics
Summer NAMM exhibitors can improve their presence by refocusing on dealer education
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AUGUST 2009
Nurturing Newcomers
Music retailers can impact the future of school music programs simply by how they serve first-time instrument renters
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