Ravi is a musician, clinician and music industry lecturer. His columns address the perspective of music store customers.
		FEBRUARY 2009 Clinics for the Masses ‘A clinician should focus the presentation on the store, its inventory and the attendees’ potential — not just his chops and gear.’ {DOWNLOAD ARTICLE} JUNE 2009 Virtual Networking ‘Think of your Web site as the physical store and a social network as the human interaction on the floor.’ {DOWNLOAD ARTICLE} JULY 2009 EcoNAMMics Summer NAMM exhibitors can improve their presence by refocusing on dealer education {DOWNLOAD ARTICLE} AUGUST 2009 Nurturing Newcomers Music retailers can impact the future of school music programs simply by how they serve first-time instrument renters {DOWNLOAD ARTICLE}

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