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Ravi is a musician, clinician and music industry lecturer. His columns address the perspective of music store customers.
20102009

JUNE 2008
Nurturing the Dreamers
Why video games can't replace a real musical experience
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JULY 2008
Keep Teachers Tangible
Music teachers, like independent retailers, need to add value to their services to stay relevant
{DOWNLOAD ARTICLE}AUGUST 2008
NAMMville, Tennessee
Summer NAMM’s nightlife offers an opportunity to get in touch with the customer’s perspective.
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NOVEMBER 2008
The Gallery of Dreams
Intuitive store flow and modern amenities are now necessities, not luxuries, in the MI retail experience
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