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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.

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FEBRUARY 2012
Evolve Your Lessons
The new year is an ideal time to evaluate your lessons program and make sure it's evolving
{DOWNLOAD ARTICLE}
MAY 2012
Curing the Blues
Use your lesson program to cure the summertime blues
{DOWNLOAD ARTICLE} {READ ARTICLE}JUNE 2012
Here for the Party
Make your teachers feel like part of your store's team
{DOWNLOAD ARTICLE}
NOVEMBER 2012
Raise the Fuzzy Factor
Creating a 'fuzzy feeling' is a crucial aspect of customer service
{DOWNLOAD ARTICLE}


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