Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.

FEBRUARY 2012
Evolve Your Lessons
The new year is an ideal time to evaluate your lessons program and make sure it's evolving
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MAY 2012
Curing the Blues
Use your lesson program to cure the summertime blues
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Here for the Party
Make your teachers feel like part of your store's team
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NOVEMBER 2012
Raise the Fuzzy Factor
Creating a 'fuzzy feeling' is a crucial aspect of customer service
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