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Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com.
20122011201020092008



JANUARY 2011
Lessons Resolutions 2.0
Re-evaluate last year's New Year's resolutions to see where improvements can be made
{DOWNLOAD ARTICLE} {READ ARTICLE}FEBRUARY 2011
Why Are You Waiting?
Using the phone can be vital when business is slow
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MAY 2011
Welcome to the Jungle
Make sure your lessons program has the heart and soul to thrive against large chains getting into the music lessons business
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JUNE 2011
Welcome to the Jungle II
Having a system that shows students' progress is critical to a music lessons program
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JULY 2011
Welcome to the Jungle, Part III
Holding multiple lesson program performances annually can boost lesson interest
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AUGUST 2011
Welcome to the Jungle, Part IV
Lessons learned from visiting GC Studios in Sarasota, Fla.
{DOWNLOAD ARTICLE}SEPTEMBER 2011
Converting Customers
Seven ways to get your existing customers signed up for music lessons
{DOWNLOAD ARTICLE}OCTOBER 2011
Word Travels Fast
How to generate word-out-mouth publicity for your lessons program
{DOWNLOAD ARTICLE}NOVEMBER 2011
Holiday Add-on Plan
A lesson program can be an ideal place to sell add-ons
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