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  Pete Gamber is the owner of Alta Loma Music in Rancho Cucamonga, Calif., and a music lesson consultant. His columns discuss ways to better market, staff and run music lesson programs. |
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JANUARY 2011 Lessons Resolutions 2.0 Re-evaluate last year's New Year's resolutions to see where improvements can be made {DOWNLOAD ARTICLE} {READ ARTICLE} FEBRUARY 2011Why Are You Waiting? Using the phone can be vital when business is slow {DOWNLOAD ARTICLE} MAY 2011Welcome to the Jungle Make sure your lessons program has the heart and soul to thrive against large chains getting into the music lessons business {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2011Welcome to the Jungle II Having a system that shows students' progress is critical to a music lessons program {DOWNLOAD ARTICLE} JULY 2011Welcome to the Jungle, Part III Holding multiple lesson program performances annually can boost lesson interest {DOWNLOAD ARTICLE} AUGUST 2011Welcome to the Jungle, Part IV Lessons learned from visiting GC Studios in Sarasota, Fla. {DOWNLOAD ARTICLE} SEPTEMBER 2011Converting Customers Seven ways to get your existing customers signed up for music lessons {DOWNLOAD ARTICLE} OCTOBER 2011Word Travels Fast How to generate word-out-mouth publicity for your lessons program {DOWNLOAD ARTICLE} NOVEMBER 2011Holiday Add-on Plan A lesson program can be an ideal place to sell add-ons {DOWNLOAD ARTICLE} |