Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
JANUARY 2011 Lessons Resolutions 2.0
Re-evaluate last year's New Year's resolutions to see where improvements can be made {DOWNLOAD ARTICLE}{READ ARTICLE}FEBRUARY 2011 Why Are You Waiting?
Using the phone can be vital when business is slow {DOWNLOAD ARTICLE} MAY 2011 Welcome to the Jungle Make sure your lessons program has the heart and soul to thrive against large chains getting into the music lessons business {DOWNLOAD ARTICLE} {READ ARTICLE} JUNE 2011 Welcome to the Jungle II Having a system that shows students' progress is critical to a music lessons program {DOWNLOAD ARTICLE} JULY 2011 Welcome to the Jungle, Part III Holding multiple lesson program performances annually can boost lesson interest {DOWNLOAD ARTICLE} AUGUST 2011 Welcome to the Jungle, Part IV
Lessons learned from visiting GC Studios in Sarasota, Fla. {DOWNLOAD ARTICLE}SEPTEMBER 2011 Converting Customers
Seven ways to get your existing customers signed up for music lessons {DOWNLOAD ARTICLE}OCTOBER 2011 Word Travels Fast
How to generate word-out-mouth publicity for your lessons program {DOWNLOAD ARTICLE}NOVEMBER 2011 Holiday Add-on Plan
A lesson program can be an ideal place to sell add-ons {DOWNLOAD ARTICLE} {READ ARTICLE}