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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
20122011201020092008



JANUARY 2010
Lesson Resolutions
Make New Year’s resolutions for your lesson program, and stick with them
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FEBRUARY 2010
Get Teachers Selling
Introduce new gear to teachers, and they will feel better about making recommendations to students
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MAY 2010
Competing With YouTube
Music lessons are everywhere. How do you promote your program as the best choice?
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JUNE 2010
Networking Your Staff
Tweeting won’t matter if the employee behind the counter has the personality of a brick
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AUGUST 2010
In Support of Summer NAMM
Absenteeism is not an option when the future of the music retail industry is on the line
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OCTOBER 2010
Holiday Marketing 2.0
Outside-the-box marketing with social media
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NOVEMBER 2010
Phone Marketing 2.0
Make sure employees put as much effort into their phone skills as they do your marketing
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