Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
		JANUARY 2010 Lesson Resolutions Make New Year’s resolutions for your lesson program, and stick with them {DOWNLOAD ARTICLE} {READ ARTICLE}FEBRUARY 2010 Get Teachers Selling Introduce new gear to teachers, and they will feel better about making recommendations to students {DOWNLOAD ARTICLE}MAY 2010 Competing With YouTube Music lessons are everywhere. How do you promote your program as the best choice? {DOWNLOAD ARTICLE} JUNE 2010 Networking Your Staff Tweeting won’t matter if the employee behind the counter has the personality of a brick {DOWNLOAD ARTICLE} AUGUST 2010 In Support of Summer NAMM Absenteeism is not an option when the future of the music retail industry is on the line {DOWNLOAD ARTICLE} OCTOBER 2010 Holiday Marketing 2.0 Outside-the-box marketing with social media {DOWNLOAD ARTICLE} {READ ARTICLE} NOVEMBER 2010 Phone Marketing 2.0 Make sure employees put as much effort into their phone skills as they do your marketing {DOWNLOAD ARTICLE} {READ ARTICLE}

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