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Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com.
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JANUARY 2010
Lesson Resolutions
Make New Year’s resolutions for your lesson program, and stick with them
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FEBRUARY 2010
Get Teachers Selling
Introduce new gear to teachers, and they will feel better about making recommendations to students
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MAY 2010
Competing With YouTube
Music lessons are everywhere. How do you promote your program as the best choice?
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JUNE 2010
Networking Your Staff
Tweeting won’t matter if the employee behind the counter has the personality of a brick
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AUGUST 2010
In Support of Summer NAMM
Absenteeism is not an option when the future of the music retail industry is on the line
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OCTOBER 2010
Holiday Marketing 2.0
Outside-the-box marketing with social media
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NOVEMBER 2010
Phone Marketing 2.0
Make sure employees put as much effort into their phone skills as they do your marketing
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