Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
		JANUARY 2009 Relational Marketing Increase your lesson program’s visibility by networking with other local, activity-based businesses {DOWNLOAD ARTICLE} FEBRUARY 2009 Growth via Retention Keeping students in your lesson program will stabilize your business in an uncertain economy {DOWNLOAD ARTICLE} MAY 2009 How to Be a Safe Haven Your store and music lesson program need to be a refuge from the economic headlines {DOWNLOAD ARTICLE} JUNE 2009 Where’s ‘Piano Hero?’ Want more piano players? Start teaching piano the way we teach the guitar {DOWNLOAD ARTICLE} JULY 2009 Economy-Proof Lessons Guitar lessons are not recession-proof unless they’re promoted at every possible opportunity {DOWNLOAD ARTICLE} {READ ARTICLE} OCTOBER 2009 Turn Your Store Around The economy won’t magically improve by the end of the year. Your business needs an action plan {DOWNLOAD ARTICLE} NOVEMBER 2009 Give Lessons Face Time Get the most out of new holiday customers by making your lessons programs more visible {DOWNLOAD ARTICLE}

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