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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
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JANUARY 2009
Relational Marketing
Increase your lesson program’s visibility by networking with other local, activity-based businesses
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FEBRUARY 2009
Growth via Retention
Keeping students in your lesson program will stabilize your business in an uncertain economy
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MAY 2009
How to Be a Safe Haven
Your store and music lesson program need to be a refuge from the economic headlines
{DOWNLOAD ARTICLE}
JUNE 2009
Where’s ‘Piano Hero?’
Want more piano players? Start teaching piano the way we teach the guitar
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JULY 2009
Economy-Proof Lessons
Guitar lessons are not recession-proof unless they’re promoted at every possible opportunity
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{READ ARTICLE}
OCTOBER 2009
Turn Your Store Around
The economy won’t magically improve by the end of the year. Your business needs an action plan
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NOVEMBER 2009
Give Lessons Face Time
Get the most out of new holiday customers by making your lessons programs more visible
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