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Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com.
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JANUARY 2009
Relational Marketing
Increase your lesson program’s visibility by networking with other local, activity-based businesses
{DOWNLOAD ARTICLE}
FEBRUARY 2009
Growth via Retention
Keeping students in your lesson program will stabilize your business in an uncertain economy
{DOWNLOAD ARTICLE}
MAY 2009
How to Be a Safe Haven
Your store and music lesson program need to be a refuge from the economic headlines
{DOWNLOAD ARTICLE}
JUNE 2009
Where’s ‘Piano Hero?’
Want more piano players? Start teaching piano the way we teach the guitar
{DOWNLOAD ARTICLE}
JULY 2009
Economy-Proof Lessons
Guitar lessons are not recession-proof unless they’re promoted at every possible opportunity
{DOWNLOAD ARTICLE}
{READ ARTICLE}
OCTOBER 2009
Turn Your Store Around
The economy won’t magically improve by the end of the year. Your business needs an action plan
{DOWNLOAD ARTICLE}
NOVEMBER 2009
Give Lessons Face Time
Get the most out of new holiday customers by making your lessons programs more visible
{DOWNLOAD ARTICLE}
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