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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
20122011201020092008



JANUARY 2008
Telephone Training
'The customer on the phone sees your music lesson program through your employee's dialogue.'
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FEBRUARY 2008
'Guitar Hero' Lessons
Elements of the hit video game can be used to make a hipper, more drop-out-free music lesson program
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MAY 2008
Print Music Partnership
Ask for teacher, staff and student feedback to ensure your print music stock gets used in music lessons
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JUNE 2008
Marketing to Returns
When customers return a rental instrument, it’s a prime time to debunk parental
concerns and promote summer lessons.
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JULY 2008
Hosting Guitar Contests
Essential steps for leveraging ‘Guitar Hero’ hype and promoting lessons.
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AUGUST 2008
Retaining Students
Tons of lesson sign-ups won’t matter if you keep losing students. Get data on your drop-outs, and look for patterns.
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SEPTEMBER 2008
Best Buy Survival Guide
Best Buy has gone MI. It’s time to look at the company’s model, differentiate and make your dealership better
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OCTOBER 2008
Building Lesson Culture
Create a music lesson ‘culture’ by making lessons a priority among staff, teachers and management
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NOVEMBER 2008
Campaigning for Music
Wanna grow this industry? Promote Wanna Play? on your Web site and in your music lesson literature
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