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Pete Gamber is a 35-year veteran of music retailing and music lessons. He specializes in music lesson programs and music retail consulting. He can be reached at: petegambermusic@gmail.com.
20122011201020092008



JANUARY 2008
Telephone Training
'The customer on the phone sees your music lesson program through your employee's dialogue.'
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FEBRUARY 2008
'Guitar Hero' Lessons
Elements of the hit video game can be used to make a hipper, more drop-out-free music lesson program
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MAY 2008
Print Music Partnership
Ask for teacher, staff and student feedback to ensure your print music stock gets used in music lessons
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JUNE 2008
Marketing to Returns
When customers return a rental instrument, it’s a prime time to debunk parental
concerns and promote summer lessons.
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JULY 2008
Hosting Guitar Contests
Essential steps for leveraging ‘Guitar Hero’ hype and promoting lessons.
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AUGUST 2008
Retaining Students
Tons of lesson sign-ups won’t matter if you keep losing students. Get data on your drop-outs, and look for patterns.
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SEPTEMBER 2008
Best Buy Survival Guide
Best Buy has gone MI. It’s time to look at the company’s model, differentiate and make your dealership better
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OCTOBER 2008
Building Lesson Culture
Create a music lesson ‘culture’ by making lessons a priority among staff, teachers and management
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NOVEMBER 2008
Campaigning for Music
Wanna grow this industry? Promote Wanna Play? on your Web site and in your music lesson literature
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