Pete Gamber is the owner of Alta Loma Music in Rancho Cucamonga, Calif., and a music lesson consultant. His columns discuss ways to better market, staff and run music lesson programs.
		JANUARY 2007 Managing Teachers Assign a “teacher manager.” You need someone who stays in contact with teachers. {DOWNLOAD ARTICLE}FEBRUARY 2007 Gear Up, Stand Out New products and new technologies can be exciting. Is that spilling over into lesson programs? {DOWNLOAD ARTICLE}JUNE 2007 The Unknown Beginner People who buy instruments at mass merchants aren’t converting to music lessons, and that’s a problem. Here’s a solution {DOWNLOAD ARTICLE}JULY 2007 Lesson Program Evaluation, Part 1 {DOWNLOAD ARTICLE}AUGUST 2007 Lesson Program Evaluation, Part 2 {DOWNLOAD ARTICLE}SEPTEMBER 2007 Lessons from DCI ‘More than 40,000 musicians, directors, fans, parents and music junkies came to DCI. But I was the only retailer to take NAMM up on this marketing promotion.’ {DOWNLOAD ARTICLE}OCTOBER 2007 Warped Revisited ‘NAMM’s Warped Tour 2007 opt-in was the most exciting marketing opportunity I’d heard of in 28 years of music retailing.’ {DOWNLOAD ARTICLE}NOVEMBER 2007 Marketing to Rentals Start communicating the value of music lessons to rental customers now, not after a kid has lost interest in band {DOWNLOAD ARTICLE}

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