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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
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JANUARY 2007
Managing Teachers
Assign a “teacher manager.” You need someone who stays in contact with teachers.
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FEBRUARY 2007
Gear Up, Stand Out
New products and new technologies can be exciting. Is that spilling over into lesson programs?
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JUNE 2007
The Unknown Beginner

People who buy instruments at mass merchants aren’t converting to music lessons, and that’s a problem. Here’s a solution
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JULY 2007
Lesson Program Evaluation, Part 1
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AUGUST 2007
Lesson Program Evaluation, Part 2
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SEPTEMBER 2007
Lessons from DCI
‘More than 40,000 musicians, directors, fans, parents and music junkies came to DCI. But I was the only retailer to take NAMM up on this marketing promotion.’
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OCTOBER 2007
Warped Revisited
‘NAMM’s Warped Tour 2007 opt-in was the most exciting marketing opportunity I’d heard of in 28 years of music retailing.’
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NOVEMBER 2007
Marketing to Rentals
Start communicating the value of music lessons to rental customers now, not after a kid has lost interest in band
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