Pete Gamber is the owner of Alta Loma Music in Rancho Cucamonga, Calif., and a music lesson consultant. His columns discuss ways to better market, staff and run music lesson programs.
		JANUARY 2006 Time to Raise Rates? Raising lesson rates, even if you fear it, will increase revenues for both your studio and your teachers {DOWNLOAD ARTICLE} FEBRUARY 2008 Your Best Brand Your music lesson program is your most valuable product line, so treat it accordingly {DOWNLOAD ARTICLE} MAY 2006 Lessons Power Print Your print music department can yield amazing profits if aligned with lessons {DOWNLOAD ARTICLE}JUNE 2006 A Supplier’s Burden As suppliers of music lessons, do we meet our own standards of excellence? {DOWNLOAD ARTICLE} JULY 2006 We Need Them! ‘Why does my store fix the music products from mass merchants? Because I want students.’ {DOWNLOAD ARTICLE} AUGUST 2006 Using Your Downtime Instead of waiting for September (and more business), use August to refresh your lesson program {DOWNLOAD ARTICLE} SEPTEMBER 2006 Lessons from Warped The Warped Tour echoed with the pulse of youth and plenty of lessons for retailers {DOWNLOAD ARTICLE} OCTOBER 2006 Plan, Finish Strong ‘Use your imagination to get students and parents into the store. Get suppliers in on it.’ {DOWNLOAD ARTICLE} NOVEMBER 2006 Tabletop Holiday Sales Do your holiday customers know that you offer music lessons? {DOWNLOAD ARTICLE}

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