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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
20122011201020092008


JANUARY 2006
Time to Raise Rates?
Raising lesson rates, even if you fear it, will increase revenues for both your studio and your teachers
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FEBRUARY 2008
Your Best Brand
Your music lesson program is your most valuable product line, so treat it accordingly
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MAY 2006
Lessons Power Print
Your print music department can yield amazing profits if aligned with lessons
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JUNE 2006
A Supplier’s Burden
As suppliers of music lessons, do we meet our own standards of excellence?
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JULY 2006
We Need Them!
‘Why does my store fix the music products from mass merchants? Because I want students.’
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AUGUST 2006
Using Your Downtime
Instead of waiting for September (and more business), use August to refresh your lesson program
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SEPTEMBER 2006
Lessons from Warped
The Warped Tour echoed with the pulse of youth and plenty of lessons for retailers
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OCTOBER 2006
Plan, Finish Strong
‘Use your imagination to get students and parents into the store. Get suppliers in on it.’
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NOVEMBER 2006
Tabletop Holiday Sales
Do your holiday customers know that you offer music lessons?
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